- About.com: Viral Marketing
 - Collection of articles that explore the value of customer-driven marketing. - Adverblog: Viral Marketing
- Blog archive featuring examples of viral marketing. Includes videos.
- Anatomy of Buzz, The
- Emanuel Rosen explains how to create word-of-mouth marketing.
- Artificial Intelligence - Viral Marketing and the Web
- Marketleap article describing the effect of viral marketing with real film industry examples.
- BusinessWeek: An Epidemic of "Viral Marketing"
- News analysis piece that features explanations and descriptions of viral marketing concepts. August 30, 2000.
- BusinessWeek: Buzz Marketing
- 2001 cover story on the emergence of viral marketing, with review of its pros and cons.
- BusinessWeek: Virus Marketing Alert!
- Ellen Neuborne discusses the possible backlash of viral marketing techniques.
- Five Rules of Viral Marketing
- 2007 article by Sean Carton. Points out common mistakes made by marketing pros when attempting to use viral marketing.
- FreeSticky.com: Viral Marketing Tricks
- Introductory article to viral marketing. Explores the power of Internet advertising with a word-of-mouth bent.
- iMedia Connection: Beyond Word of Mouth
- Brandon Evans proposes that marketers who view consumers as partners rather than target markets will reap the rewards.
- Six Simple Principles of Viral Marketing
- Web Marketing Today article describing an Internet advertising strategy that encourages individuals to share a marketing message with others.
- Viral & Buzz Marketing Association
- VBMA is an international group for the development, validation, and promotion of consumer-oriented marketing trends and techniques.
- Viral Marketing and Buzz - MarketingVOX News
- Collection of case study articles discussing the effects of viral marketing campaigns.
- Viral Marketing Tips
- Definitions, examples, and suggestions for this proactive approach to online advertising. Includes links to viral marketing resources.
- Viral Marketing: Spread a Cold, Catch a Customer
- Article from The Business Journal of Phoenix that explores the emergence of viral marketing.
- Wikipedia: Viral Marketing
- Explores the popularity of viral marketing with reference to its history, methods, and barriers. Includes notable real life examples.
- Word of Mouth Marketing Association
- WOMMA is the official trade association for the word of mouth marketing industry, pioneering the art and science of amplifying genuine consumer enthusiasm.
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