- Baby Knows Best
 - Concord - Natural alternatives for nappies, breastfeeding supplies, slings, co-sleepers, and bedding. - Black Eyed Pete's
- San Jose - Boutique for expecting parents in downtown Willow Glen offering furniture, linens, gear, decor, and gifts.
- Butler, Barbara
- San Francisco - Artistic custom residential play structures - imaginative, colourful and beautiful castles, playhouses, climbing structures, as well as custom furniture for children and adults.
- Camp Rena Collection
- Fremont - Offers recreation leadership resources including camp songs, games, crafts, and fun activities for kids.
- Citikids
- San Francisco - Children's clothing, furniture and accessories page.
- Furry Pants Productions
- Mountain View - Providing entertaining educational interactive multimedia software for kids ages 3 to 8.
- Gozo
- Mill Valley - Makers of double and single jogging pushchairs.
- GreatParents.net
- Berkeley - Bay Area organisation that helps parents improve their children's education by offering group seminars and individual consultations.
- Kids on Camera
- San Francisco - TV and film acting, modelling, and communications school.
- Kids Taxi Service
- Concord - Offering a transportation service for children. Presents a number of user contract options, their driver and vehicle standard specifications, and service boundaries.
- Lullaby Lane
- San Bruno - Offers furniture for babies and children, crib bedding, pushchairs, car seats, clothing, and more.
- Nurture Center
- Lafayette - Organic baby store specialising in breastfeeding, breastpumps, Dutailier gliders, baby carriers, cloth nappies, and more. Also offering in-store classes and support groups as well as online resources and articles.
- Pact
- San Francisco - Adoption services for children of colour, as well as resources for all involved in the process.
- Park Store, The
- Cotati - Offering residential and commercial play structures, swing sets, and playground equipment.
- Playsongs
- San Francisco - Music education programme that offers developmentally appropriate classes for young children.
- Talbot's Toyland
- San Mateo - Selling toys, and hobby, baby, and cycling supplies since 1953.
- Tiny Tummies
- Sausalito - Children's nutrition information and practical feeding ideas.
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