- Advanced Surf Designs
 - Burlingame - Building and selling custom windsurfing boards and accessories. - Adventurous Woman
- San Francisco - Offers a wide variety of sport classes for women, taught by women, in the San Francisco Bay Area.
- Aloha Enterprises International
- Oakley - Distributor of Kobudo Warrior Gear, Kamikaze USA and Phoenix martial arts supplies.
- Black Diamond Sports
- Palo Alto - Offers inline skates, skateboards, ski boards, mountain boards, accessories, and more.
- California Table Tennis Company
- Livermore
- DemoSport
- San Rafael - Rents and sells snowskis, snowboards, water skis, wakeboards, and in-line skates.
- Helm of Sun Valley
- San Jose - Selling and renting ski and snowboard equipment.
- Lombardi Sports
- San Francisco - Offers a range of sporting goods, equipment, and accessories.
- Maherajah Water Skis
- Hopland - Manufacturer of longboard, racing, and classic wood water skis and hardware.
- Marmot Mountain Works
- Kentfield - Providing equipment of outdoor enthusiasts.
- Mel Cotton's Sporting Goods
- San Jose - Sporting goods retailer specialising in gear for skiing, snowboarding, fishing, hunting, and other outdoor activities. Also offering rental equipment.
- Palo Alto Sport Shop & Toy World
- Palo Alto - Online catalogue and expert advice.
- Purple Skunk
- Richmond - Longboard skateboard, street skateboard, and snowboard shop.
- Reed's Sport Shop
- San Jose - Sporting goods store offering gun and hunting supplies, fishing supplies, bikes, and equipment for other outdoor activities.
- Runner's High
- Menlo Park - A speciality store for walkers, runners and triathletes. Includes links to local events and trails.
- See Jane Run
- San Francisco - A woman owned retail store designed to address the needs of the active woman. Sells performance oriented, high quality clothing, shoes, and accessories for both sport and lifestyle. Retail locations in San Francisco and Oakland, California.
- Southbay Landsurfing
- Mountain View - Factory authorised source for California Go-Peds. International orders accepted.
- Sports Basement, The
- San Francisco - Sells performance sport gear and apparel.
- Sports Cove, The
- Vacaville - Ski and snowboard speciality shop. Also provides PADI five star SCUBA training.
- Tiger Claw
- Santa Clara - Provides martial arts uniforms, sparring gear, training equipments, Chinese & other weapons, exercise equipments, accessories, videos, books, and embroidery services.
- Title Nine
- Berkeley - Sells athletic apparel, sport bras, casual clothing, shoes, and accessories for women.
- Western Mountaineering
- Santa Clara - Providing equipment of outdoor enthusiasts.
- Wiley X Eyewear
- Hayward - Sunglasses for extreme sport only.
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