- Bula Bear and Friends
 - Marblehead - Offers cuddling plush toys that hug back. - Cape Cod Bears
- South Dennis - Featuring a wide selection of teddy bears, including limited editions.
- Comfordables
- Belmont - American Girl Doll clothes, matching children's clothing, and Bitty Baby clothes.
- Davina Dawn Sewing Specialties
- Penacook - Offering a variety of clothing, including miniature wedding dresses, for dolls of varying sizes.
- Eureka Toys
- Newburyport - Unique speciality toy store featuring educational toys for all ages.
- Funtastic Learning
- Hampton - Toys and games for children with skill-building needs. Products are organised by child's skills and needs.
- G. Willikers! Toy Shop
- Portsmouth - Speciality and educational toys.
- HandsOnToys
- Woburn - Makers of Toobers & Zots, Wiggly Giggly, and Flashball.
- House of Bears
- Hudson - Specialising in Robert Raikes designs.
- One Stop Camp Shop
- Douglas - Offering heavy duty wagons for kids of all ages.
- Red Balloon Toy Shop
- Orleans - Carrying stuffed animals, wooden railways, dollhouses, games, and more.
- Silly Goose
- Essex - Offers classic and traditional toys imported from Europe.
- Tokyo Kid
- Cambridge - SailorMoon, Godzilla, and Hong Kong action film toys.
- Toy Box
- Hanover - Educational toy store.
- Whiz Store, The
- Westborough - Toys, hobbies, games, crafts, and more.
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