- Fairyland International
 - Brooklyn - Producing and selling stringed puppets and plush marionettes made of yarn and wood. - Image Anime
- Manhattan - Offering unique collectible toys from Japan.
- Kid O
- Manhattan - Design store for children that grew out of a mother's dedication to creating a stimulating, aesthetic environment for her newborn son.
- Laughing Giraffe at the Monkeyswedding
- Brooklyn - Toy store filled with games, trains, puzzles, toys and crafts.
- Let's Learn Educational Toys
- Brooklyn - Toys and play mats designed to teach basic skills.
- Lulu's Cuts & Toys
- Brooklyn - Haircuts and toys for kids.
- Plush Dreams
- Manhattan - Offers a collection of stuffed animals.
- Toys "R" Us Times Square
- Toys "R" Us Times Square includes information on attractions that are unique to the Times Square location.
- Zittles
- Manhattan - Sells toys, games, dolls, and trains online and from their Upper East Side location in Manhattan.
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